Designing Signs For Your Political Campaign
If you are running for a political office in your town, you will need to do a lot of campaigning to get your name out into the general population so you have a chance at winning when election time rolls around. Many candidates use political ground signs to help remind townspeople of their name, in trying to trigger their memory when they get to the poll booth. Here are some tips to use when designing your own political campaign ground signs.
Choosing The Size
Most candidates choose a standard 18"x24" sized ground sign to place in ground to be seen by vehicles driving past. When candidates decide to run for an office, the campaign manager will get a list of properties that have already agreed to allowing ground signs to be placed in front of their homes or businesses. The smaller signs are perfect for this use as they will not obstruct vision and will not upset the property owners of people who have agreed to allow them on their land. Larger signs are usually saved for billboards.
Choosing The Font
When selecting a font for your political sign, stick with large, bold letters. Thin-lined fonts are difficult to read when passing by a sign at a quick speed. Use a contrasting color from the background of your sign so your information can be read easily. As a guideline, make sure your lettering is at least three inches tall so it can be read without the need to squint, and so it can be read at about two to three car lengths away.
Choosing The Text
When picking out what to write on your political ground signs, the main thing that you want people to remember is your last name. If you have a short name, your first can be added to the sign, as well. Adding the office you are running for should also be included so people will be able to find your name on the voting computer or ballot when they arrive at the poll location. You can also add the political party you represent if you have enough room on the sign. Make this smaller than the rest of the text, as your name is what needs to be highlighted for the best results.
Choosing The Material
Ground signs come in a few different materials. Cardboard signs are a cheaper choice, but they are not as hardy when it comes to inclement weather. Plastic bag signs can withstand wet conditions well, but are more likely to fall over from heavy winds. Corrugated plastic signs are strong and sturdy but cost a bit more than the other choices.