When you're running a food-related business, you want people to think of your facility as clean and attractive. For a concession trailer, there are a few ways you can make your business stand out against all the rest:
Give It a Paint Job
First of all, your trailer needs to look clean. That means that you need to wash it regularly, and when it begins to rust or look less than pristine, it needs a paint job.
Vehicular paints, including metal paints, can be found at most auto body shops and are simply sprayed onto the body of your trailer.
Here's an example of how you can update your trailer to make it look renewed:
- Is the paint wearing off letters on your wording? Tape around the letter to block it off and spray it with a matching paint color for a revived appearance.
- Has rust resulted in an ugly repair? Choose a rust-proof paint to prime and color the repair, so it doesn't stand out.
Lighting catches the eye of those looking for food, so they'll stop at your trailer. Consider investing in fairy lights, which are small and cheap to operate, to give your trailer an updated appearance. These lights, which are similar to the small lights used on Christmas trees, come in many colors and shapes. Here's a few ideas on how to use them:
- If you serve fair fries or donuts, consider buying shaped lights on a strand that represent these foods. These can be mounted around the window of your trailer, giving it a unique touch.
- If you are visiting festivals throughout the summer, consider Chinese-lantern-style string lights. These are ideal, because they come in multiple colors and simple round shapes that make you stand out at night.
Bring Matching Tables and Chairs
Another way to make your trailer look inviting is to have an awning with chairs and tables underneath. Awnings keep the sun and rain off your customers, and the added benefit of cute, clean seating can help them make the choice to buy food from you instead of someone else. Here's a simple idea for setting your trailer's dining area up.
When you have your window open to take orders, look to your right and left. Which area is the foot traffic coming from? If it's coming from the right, then you need to place your seating on the left. If it's coming from the left, then do the opposite. This makes sure people stop at your window before moving on to the seating area, which is visible directly in their paths.
These are a few ideas for making your concession trailer look inviting. Try them out, you may draw in more customers. To learn more, contact a company like CS Techs Inc. with any questions or concerns you have.