As times change, your products need to appeal to newer customers. To do this without actually reinventing all of your products can be a challenge. Instead, you can take some time and enhance a few minor aspects of your current product lines.
To determine what aspects you can easily change about your products, it is best to start with an online survey. You need to ask current customers what they like and what they would change about your items. In many cases, you may find that marketing such as ads or the labels are not appealing because they are outdated.
To make sure enough people take your survey, you should utilize social media sites. You can also offer coupons or a chance to win a small prize to help encourage people to participate in the survey.
When you want the opinion of those who have not tried your products, you can gear a second survey towards these individuals. You can ask questions about your label or company logo. Basic questions such as asking about the color scheme or a specific ad can help you understand why people are not buying your products.
Change Label Design
If you are still using an older style label for all of your products, it may be in your company's best interest to update these. You need to capture the attention of new customers by changing the colors or font of the writing. Using the information from the surveys can help you design a new look.
Another aspect to consider when changing the labels is to incorporate QR codes. These codes are used to offer customers additional information about the product and your company. For example, some companies use these codes so that customers can learn more about the manufacturer and they can help them find other products that interest them.
Adjust Marketing Plan
Adjusting your marketing plan is another way to make your products more appealing. You need to use marketing options that draw in newer customers such as expanding your company's online presence.
Social media sites are a good starting point if you do not have the capital for a new ad campaign. For example, you can offer exclusive online coupons for the products you are updating.
To help retain loyal customers, you want to make sure they know that even though the labels have changed, the product remains the same. Telling them that the quality is the same can help ensure your loyal customers continue to buy your products. By making some of these adjustments, you will have a better chance at enticing new customers to buy your items, while retaining your current sales.
For more information, contact a business such as Northwest Label.